Things between the two giants precipitated as recently Facebook equipped its mobile game publishers with the ability to monetize the games through ads and online purchases. This provision struck Apple app store like lightning because it would encourage the gamers on Facebook messenger to have more control and choice. Since 80% of the mobile gamers use Facebook messenger, therefore, Apple App store sees it as a threat to its future business.

One of the reasons for increasing popularity of Facebook messenger app games is that they are “Instant Games”. These consume lesser resources since they need not be installed and are lighter for devices as compared to gaming apps.     

“TapResearch” gains the insight about the number of people playing online games. Facebook messenger app leads the race as compared to its counterparts by a great deal due to recent modifications in the messenger based gameplay. As per the survey of about 1000 gamers, the popular games identified by TapResearch are word games, puzzles, and action.

”Of the 62% of the FB users who have not played the messenger app game yet, blame lack of awareness for not playing,” says Micheal Sprague, VP of business development at TapResearch. This marks that its number will rise in the future as the information prevails among users. 

The cleft between Facebook and Apple dates back to 2010 when Facebook delayed its app for the newly launched iPad. Insider information reveals that Facebook was looking for a web-based app so that it could sneak out of Apple’s strict app store rules. A former lead developer at Facebook Jeff Verkoeyen wrote in his blog that the Facebook app for iPad was released about one and a half year later than the launch of iPad.

 “Project Spartan” was another attempt by Facebook to put its own app store on millions of IOS devices around the globe.  Facebook plans to use HTML5 front end for all its apps on existing Apple devices without the installation of flash.

Techcrunch breaks out that good about eighty developers are part of Project Spartan. Other software giants like Zynga is also working in collaboration with Facebook making sure it supports interactive games and credits.

Apple has always tried to maintain its supremacy in the apps industry by adopting stringent app store rules. The whole App store is under monitoring. Apps like “AppGratis” are identified and kicked off from the store for their mimicking what the app store itself does. Purchase and installation of apps within an app are discouraged by every app store as it would undermine the importance of app stores.

John Koetsier points out through his article in Forbes that both the companies may happen to reach a cold war here. According to statistics, 38% of mobile gamers have used Facebook’s messenger app for gaming. This brewing conflict has to be monitored by the whole app development industry for their protection and safety of business.

The duel between Apple and Facebook has opened the new arena for game developers, particularly for the new entrants. Now there is no restriction to follow a single popular platform for game development. For the App developers, Facebook messenger app games may become the token of success. The need of time is to polish skills in this new arena as well.  

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The success of a business depends on how effectively we convince our clientele that we are the best option to choose. Online resources for a business like websites and mobile apps have provided a lucrative platform for diversified client base. However, making your presence online on the app stores and web servers is a necessity to take advantage of online business opportunities. Apple’s iTunes and Google play store are the popular stations for apps but these are not the only options.

The smart businessmen around the globe do not restrict them to just iTunes and Google play store. Rather they work on multiple app stores strategy. Other app store options include “Amazon app store”, “Opera Mobile Store” has a reach of more than 100 million users around the world.  Adaptability in app design in light of region, language and religion are conducive to alternative app stores. Online marketing data suggests businesses which look beyond the two app stores have a bigger brand profile, higher profits, and diversified clients. 

Another alternative app store in the making is “National Geographic”. Marcus East, Executive Vice President of Product and Technology at National Geographic. He further stated that the main idea behind this is “to minimize the cost of being in all these different environments”. National Geographic is developing an “intelligent platform” with its teams stationed in Asia directed to grab new partners to enhance app distribution “without the need of building everything from scratch, and without initiating loads of developing work.”

Technology is dominating our lifestyles due to which human-machine interaction has increased a great deal. This notion has been well understood by the modern merchants. There has been a mushroom growth of mobile apps and app stores.

We know that in today’s world expressing ourselves is the core to do business. The more contact we make with people the more are the chances of having the business. For the purpose of having a successful and prospering business, there has been a constant struggle by the producers to advertise their firms on various platforms. Modern modes and devices of communication have greatly impacted the way we collect and share information.

Making apps for different app stores pose many difficulties apart from adaptive programming and imaging. Different app stores have different rules of business like marketing descriptions, age ratings, pricing, categories submission methods etc. As a designer of a new app, one should have a clear picture about such red tapes.

appScatter provides profound opportunities to the startups who aim to get global from different app stores. appScatter helps to observe the distribution, tracking, and performance of apps. The app developing company can easily gain the insight of how their product is behaving in the market. While developing apps for more than one app store care must be observed that all app instances are aligned with brand guidelines and standards.

App Publishing Playbook in conjunction with appScatter provides solutions to the companies for having maximum visibility and impact on their apps. appScatter monitor more than 300 app stores and has to date counted about 8 million apps. It tracks every app instance as per territory, device, OS, and app store. A single app can have multiple app instances tailored to geographic requirements. appScatter counts them all as separate entities.

After publishing the app, you need to look after loads of data and analytics to monitor the performance of your app. Thanks to appScatter this mammoth task has also shrunk. It gives the breakdown of information into categories like geography, focus, app category and ownership of app store (either by an operator or device manufacturer). 

Online businesses are burgeoning with significant profit margins. There are various platforms developed for the apps. No matter what is the category of your app or which sector of people you target, the central point is to grow the app footprint. Having diversified apps in the distinct app store can surely bring laurels to your business. 

Mobile apps are becoming increasingly popular these days. We see all big names of market now prefer to have mobile app foot print for their users. With the burgeoning growth of the mobile apps on the canvas of global online trading the diversity in app concepts and designs has also increased.

The design of mobile apps chiefly consists of two parts, UI and UX. An app development company in Dubai or in any other part of the world has to put immense efforts in both these sectors. We believe that only such mobile app can survive for longer which is complete and attractive in its design as well as concrete and firm in its contents.

Ever heard of UI and UX before? If no, then let me explain what these terms mean. The UI (User Interface) or GUI (Graphical User Interface) refers to what the users sees when they open the app. This consists of the color scheme, display popups, menu layout, icons shapes etc. The more attractive the app looks, more charm the user takes while using it.

On the other hand UX relates to User Experience Design of the app. It’s kind of a back-end thing. UX incorporates customers’ requirements and company goals and policies in the light of which the app’s operational sequences are adopted.

Accommodating UI and UX 

For the mobile app to be highly productive there should be combined effort at both stages. Almost all the app development companies from Dubai or elsewhere want to increase their customer base but miss the key ingredient of app development. The UX phase comes first in the app development process and hence should be given much consideration. The usability, ease of operation and speedy access to required information principally drive this phase for a highly productive mobile app. the remaining part of job is that of UI experts to cover such options in eye-catchy way.

Tool tips

The layering of tool tips on top of the UI elements can be conducive to assist the user for speedy operations. These days nobody has time to literally read all the content. People want to jump right to the required information. The UI should facilitate users in this regard consequently leading to growth in business.

Don’t mess up

Let’s take an example, if you design an app that requires location access and you ask from user whether to allow or not allow it, and if the user disallow the app, then user will surely be at dead end. One can be cautious in this case by saying that the access to location is required, with an option to turn on location below this popup. In this way the permission to use location can be gained with considerate words. App architecture should not leave everything at the user end rather should make the user to adopt what has to be adopted for smooth running.  

Pertinent referral channels

Instead of piling up the app with social media links and other channels which are scarcely opted by users. Try to identify and attach top five pertinent links with your app. offer certain incentives to the users when they go for those links.

App design a key to success

In this ever-expanding galaxy of mobile apps you can bring laurels to your business through its exotic design. A well-crafted and well-designed app literally read users minds and put forth what they need. For the success of business it is imperative that ample time be spent on its design and presentation. The cognition it develops with sight of user dictates its effectiveness. App design is a tricky business to tackle therefore, professional consultation may be asked for innovative app design at economical costs.

Apps are your business interface with the clients. It should be easy to maneuver for reaching target information on part of user. From the eyes of app Development Company in Dubai one has diversified options regarding this task. Having the best app developer is the first step towards having a successful business through the mobile app. There are many ways to pin-point the appropriate app developer. Following points will lead you to most pertinent app development entity.

1.       Location:

Although app development has its roots in all parts of the world but there are few countries whose peasants have excelled this skill. North America, Germany, London, India and Ukraine are chief hubs for app developers. Silicon Valley clearly depicts the greater share of contributors from these regions. Pakistan too has a prominent contribution in this industry through its indirect clientele based in London, Dubai and Canada. North America is the third largest contributor of app developers after Asia and Europe. According to ZDNet, the local Silicon Valley in India, Bangalore, is the house to approximately 300,000 app developers.

Another potential source of app developers is Ukraine. In Gartner’s list of top 30 outsourcing destinations Ukraine holds a reputable position. Its app developers hold a good record of frequently being hired by prominent businesses from USA, Canada, UK and Western Europe. They hold their name for quality work with decent aesthetic sense.

2.       Price or Quality?

Choosing the best option with-in the budget is always a tricky choice to make. Quality should never be compromised over price. According to Rahul Varshneya from Entreprenuer.com the price should not be driving force in the choice of app developer. He suggests that the cheaper option may turn out to be the expensive one in a longer run. Hire an expert, although being costly. It will pay you off in terms of lower post development expenses. Consider a scenario in which an amateur is hired who do away with the whole concept of the app and you need to hire somebody again for redoing.

Working with teams may be a good choice keeping in view different aspects of app development like design, functionality and testing. Despite being a costly option, it still pays off by incorporating multiple ideas into the design. Unlike the individual freelancers, the diversity in a team results in a cumulatively better app.

3.       Same interest:

As an app development company in Dubai one must hunt for the app developer who has interest in your genre of business. It’s a real heaven when passion becomes profession. The app developer having same interests will not only be a source of healthy suggestions rather will also contribute towards enthusiastic app development. This will allow you to benefit from his experience. Finding the specific app developer can be cumbersome but spending time in this hunt is worth spending, so don’t hesitate in doing so.

4.       Check Profile:

Before reaching the final decision of selecting the app developer it is very important to look what kind of projects that individual or company has completed. The success rate of its apps can provide valuable insight into this decision. Hiring some body from any freelancer site, you can check candidate’s profile, their completed projects and also list of clients and references. Upwork, People per hour or freelancer.com can be few choices.

For team hiring or bigger in size projects one can consult Dribbble or Behance. Both these designer communities are few examples from the galaxy of apps development in this world. The projects done by these companies can be conducive for you to make a choice.

5.       Type of app:

The nature of app dictates what kind of app developer one requires. There may be simple apps consisting of templates and drop down menus. Enterprise apps may require a bit experienced developers who may come up with innovative apps while restricting themselves to a particular organization. Gaming apps may require highly skilled individuals or teams for the job. The choice however, lies in your hands. Make a wise choice.  

Events like Thanks giving, Valentine’s Day, and Black Friday, Christmas day sales draw huge online business chiefly operated through mobile apps. The trend is increasing with time and people are relying on online resources for shopping. Yet the physical stores do not lose their importance. When we talk about online trading we actually refer to websites and mobile apps as the platforms for sale/purchase.

Big names like Wallmart, IKEA, Metro and other multi-dimensional stores have now gone for mobile apps along with having website footprint just to increase their customer base. App Development Company in Dubai highlights various diversified reasons for investing in mobile apps. Few of them will go through your eyes in this article.

Best promotional tool

Mobile apps are the best tool for promotion of your business. Unlike websites, mobile apps when installed become a perpetual tool for advertisement on smart phone or tablets of users. One can attract users towards in app purchases, hiring of services, product show case etc. it becomes a permanent source of delivering information even when offline.

Instant call-to-action items

Mobile apps provide readily available opportunities for the users like in-app messaging, calls and even video calls. This single button operation concept has been adopted in many projects of app development companies in Dubai. Mobile apps allow users to save their credit card information in the app for quick payments in lieu of online purchases. Online Big guns like Amazon, e-bay, daraz, yayvo etc have equipped their apps with this provision.

Good way to stay in touch

Mobile apps allow you to be in touch with your customers more often than through mobile optimized websites. These days the chief platform for internet access is a smart phone. Mobile apps offer much more variety of making contact with clients. The information can be immediately shared with whole client base without having to wait for them to visit your website.

No limitation of network bandwidths

Mobile apps relieve its users from the limitation of slower networks along with providing exciting methods for display of products. The programming language for app offer more opportunities as compared to html or php based webpages. The mobile apps may keep working at the back end to collect information despite being on slow data networks. Once the information is complete it appears on user’s screen. In this way mobile apps take lead over websites when we talk about sales and clients reach.

Integration with other hardware

The best thing about mobile apps is they adapt to hardware of platform and offer pertinent services to the customer. In-app possibilities like access to internet resources, maps etc provide a much versatile dais to quench the curiosity of user.

From the point of view of app Development Company in Dubai above information provide ample glimpses of how important it is to have a mobile app for your business in today’s world. The fact may have taken you with storm that the mobile apps are the future of business whether it is online or store based. Even if you have a store the business multiplies manifold if the store also has online presence.

White box named as “Voyager” is an attempt by Facebook to cater for the communication hardware requirements keeping in line with its urge to reach the un-reached. It all began with a wacky idea striking one of the Facebook’s engineers while in seated in the company’s headquarters in California. This might just be an idea, but initial prototypes are suggesting that it may hustle the whole $350 Billion telecommunication industry.

The engineer marked that “It should not be so difficult to develop our own communication systems”.

The aim behind this was to limit the high costs of existing telecom hardware giants like Huawei, Juniper Computers, Cisco, Ericsson etc. which deliver Facebook the pertinent hardware for its global presence. The need of being present in all parts of the world is really driving Facebook crazy in search of less costly solutions for data transfer with a high quality, reliability and quickly.

As suggested by the engineer, the “White box” transponder is supposed to be made from off the shelf components such as microchips from Acacia or Broadcom communications and optical equipment from Lumentum Inc. For governing this hardware the software can be developed from any of the emerging networking startup entrepreneurs.     

“I was a bit skeptical about the idea at that time,” says Hans-Juergen Schmidtke the director of engineering at Facebook.

Schmidtke was initially the naysayer in response to the idea. His negation was backed by his experience at Juniper Computers because he knew that development of any hardware requires extensive research and a highly qualified team. At Facebook, the monetary investment may not be that much an issue but recruiting the hardware tech-genes may be a cumbersome task.

Schmidtke added that “Building a system 10 years ago was analogous to building a whole new company”. Keeping up with the innovation centered enthusiasm of Facebook, Schmidtke agreed with the team for development of the prototype. In three months, the group produced a working prototype of the white box. And Six months later, the same was introduced as a product by the name of “Voyager”.

The announcement was not welcomed in the telecommunications circle as this posed a serious threat to the giants who have been ruling the market for decades. Their products were soon to become obsolete. The business opportunities will soon start to shrink. The main purpose is to make Facebook fulfill its hardware requirements through indigenous resources and customized communication equipment.

Smart and highly efficient hardware is very much conducive for the online market and people associated with it. Web development and mobile app development companies around the globe are constantly coming up with innovative ideas for their web pages and apps catering for various needs of its users.  

Voyager has successfully qualified many of its initial tests. Earlier this year, Voyager was tested by Facebook and Telia, a European telecom company, over Telia’s thousand kilometer telecom network. The results were very favorable. The manufacturing is being done at ADVA Optical Networking, a German tech genius company. At this stage, it has nine customers who opted to use Voyager for their telecom requirements. Paris based company “Orange” is also in the race of testing the device in collaboration with Equinix and the African company MTN.

Voyager depicts the future of telecom industry. Schmidtke and his team showed strong resolve to put together this raw idea into a functional product. With the success of Voyager, Schmidtke and his team are profoundly marked as stars of modern age communication. Where ever they go in conferences, they are treated as tech-celebrities. “We have done it showing that the effort of few engineers can change the whole world,” says Schmidtke.

The idea of having developed indigenous communication hardware might not just be limited to Facebook itself. Once any product like this is launched it opens new horizons for app developers, software developers, particularly mobile app development companies. Having a high-speed communication chiefly motivates new users to be online and that is where app development companies can benefit from.

Today is the era of burgeoning high tech gadgets with profound and distinctive benefits for their users. These gadgets have radicalized our life styles. Emergence of mobile devices in the near past has brought tremendous changes of how we do things as compared to our ancestors. Having a glance at global business trends we will surely be impressed by how online trading has taken over the contemporary methods of doing business.

Both mobile apps and websites offer great versatility of contents while the former also keeps intact the loyalty of customers. In 2015 Google disclosed its search device data and revealed that its mobile searches surpassed Google searches on desktop PCs. Increasing business through internet on mobile devices has given rise to the term m-commerce. Yahoo also endorsed the fact in same year, that 90% of the time people spend using mobile phones is spent on mobile apps.

Mobile devices provide a platform for the progressing names in the business to communicate with their customers, advertise and spread its word to masses. Mobile apps facilitate in adaptive as well as effective business strategies based on costumers’ needs.

In the year 2016 there were more than 90 billion app downloads around the world. It is a big leap from 77 billion app downloads from the past year. Websites need to be designed in mobile-friendly versions as these are the new platforms for interaction with potential customers.

There are many reasons to have mobile apps in order to harvest the maximum benefits from this wireless setup of business. Few of the reasons have been discussed below for your perusal.

1.    Others are doing it: According to small business App survey almost 42% small businesses launched in 2017 have their online footprints in form of apps. According to CNN an average American spend about 10hours a day watching mobile phones. This audience can easily be targeted for enhancement of business activities. The reason behind having apps is to gain people’s time which they spend on mobile devices.

 

2.    Increase in Sales: Swift modes of payments are only possible in mobile apps. This in turn offers a great opportunity to design effective business strategy whilst providing ease for the customers. The biggest example is that of Domino’s Pizza. In first six months after the launch of app the brand cashed an increase of 28% in online sales in UK only. Currently about half of the orders are received through its app.

 

 

3.    Ever increase in app revenues: As per Statista,an online source of statistics,  the in-app procurements and app store revenes have witnessed a constant increase over time. The revenues in the year 2015 were $69.7Billion which soared to $88.3Billion in 2016. Statista predicts that the revenues will reach $188.9Billion by 2020. This shows the potential of app based business at a global canvas. Having an app for your business ensures all these benefits for you.

Picture Source:Sstatista

4.    Easy mode of purchasing: Mobile apps allow easy access to the users for making online procurements by storing critical banking data to be used at a single click. The biggest grossing mobile app of 2017 for iOS was Pokemon Go that made it to pocket $2 Billion. Mobile apps provide a favorable platform for online trading with enhanced security features. With time we see an increased reliance and trust on app based economy among people. Therefore need of the hour is to take your share from this market.

 

5.    Prepare for the Future: With innovation in the technology and its acceptance by masses has opened new horizons for business. History tells us that companies that adopted this change early were able to sustain the market. New names like e-bay and Amazon surfaced the world of business with a bright glow. The dynamics of global economy is moving towards greater uses of IoT and AI-enabled devices. Having a mobile app will prepare you for future existence in the field.

 

  

6.    Increase customer retention: Mobile apps help to gain on-the-run feedback from the users. Various in-app options can be tickled to streamline the app keeping in view the aspirations of customers. Customer inconvenience can be readily responded and grievances can be resolved. In this way mobile apps are conducive for customer retention and improvement in business.

  

7.    Strengthen Your Brand Image: Having a good name in the market is the key to success. This is possible when you are in complete coherence with latest trends of the market. Without mobile app you might seem outdated and an old school business house. The modern customers make decisions by checking online reviews about you. Therefore having a mobile app and website provide you a distinct identity which is very important for future aspects of the business.

 

 

8.    Get Customer Insights: You may ask your customers about certain information regarding their gender, age, location etc. either in the app or at installation stage. In this way you can generate a database in light of which you can tailor your mode of business. You can identify a demographic segment which is most promising and profitable. You can work on product enhancement alongside announcing rewards and offers streamlined with the nature, type and locality of the customers. 

 

9.    Increase Customer Engagement: Almost 83% of the users begin their day by putting a glance at their smart phone. This is the reason why mobile apps have more accessibility than websites and are consequently more influential. Such level of engagement provides a firm ground to mold the decisions of customers and attracting them towards your products. With the help of an interactive mobile app one can grab many opportunities in favor of one’s business. 

 

 

10.  Independent of location: The biggest benefit of online resources is that it relieves you from demographic bounds. Your customers can be at your store despite being miles away. With in-app monetizing methods they can pay instantly while being in their couch. They can gain all the insight of your products and services at their screens. Mobile apps equip the beholder to convince the audience by innovative advertisements.

 

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